International marketing cateora download

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Explanation: The influence of religion is often quite strong. Explanation: In most cultures, the first social institution infants are exposed to outside the home takes the form of a church, mosque, shrine, or synagogue. Explanation: The impact of religion on the value systems of a society and the effect of value systems on marketing must not be underestimated.

Explanation: According to the World Bank, no country has been successful economically with less than 50 percent literacy, but when countries have invested in education, the economic rewards have been substantial.

Literacy has a profound effect on marketing. Explanation: The four social institutions that most strongly influence values and culture are schools, churches, families, and the media. Explanation: The Power Distance Index measures the tolerance of social inequality; that is, power inequality between superiors and subordinates within a social system. Explanation: The Power Distance Index measures the tolerance of social inequality, that is, power inequality between superiors and subordinates within a social system.

Explanation: Cultures with high Uncertainty Avoidance Index scores are highly intolerant of ambiguity and as a result tend to be distrustful of new ideas or behaviors. This distinction does not mean that individuals fail to identify with groups when a culture scores high on IDV but rather that personal initiative and independence are accepted and endorsed.

Explanation: People from cultures with high PDI Power Distance Index scores are more likely to have a general distrust of others not those in their groups because power is seen to rest with individuals and is coercive rather than legitimate. They tend to have a high level of anxiety and stress and a concern with security and rule following.

Explanation: High Power Distance Index scores tend to indicate a perception of differences between superior and subordinate and a belief that those who hold power are entitled to privileges.

A low Power Distance Index score reflects more egalitarian views. Explanation: Life is filled with rituals, that is, patterns of behavior and interaction that are learned and repeated. The most obvious ones are associated with major events in life. Marriage ceremonies and funerals are good examples. Explanation: For some around the world, language is itself thought of as a social institution, often with political importance.

Language is the most obvious symbolic system and the part that most often involves conscious communication. Explanation: Linguistic difference is the measure of difference between languages; an important factor in determining the amount of trade between nations.

Explanation: The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as congruent as possible with existing cultural norms, thereby minimizing resistance. A company may employ a strategy of planned change—that is, deliberately set out to change those aspects of the culture offering resistance to predetermined marketing goals.

Explanation: In this case, marketers performed the role of agents of change. Marketers are constantly adjusting their efforts to cultural demands of the market, but they also are acting as agents of change whenever the product or idea being marketed is innovative. Explanation: Culture-based superstitions have an even stronger influence on the birthrates in Japan. A one-year 20 percent drop in Japanese fertility rates in was caused by a belief that women born in the Year of the Fire Horse, which occurs every 60 years, will lead unhappy lives and perhaps murder their husbands.

Explanation: The point is that culture matters. It is imperative for foreign marketers to learn to appreciate the intricacies of cultures different from their own if they are to be effective in foreign markets.

Explanation: Culture is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned and shared by a group of people, then transmitted from generation to generation. Explanation: Individuals learn culture from social institutions through socialization growing up and acculturation adjusting to a new culture.

This process of learning is called. Individuals also absorb culture through role modeling, or imitation of their peers. People make decisions about consumption and production through application of their cultural-based knowledge. Explanation: Most traditional definitions of culture center around the notion that culture is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned and shared by a group of people then transmitted from generation to generation. This is an example of.

She has been given the opportunity to learn about a new culture, form new friendships, and capitalize on opportunities that were not available in her previous workplace based in Atlanta. Explanation: Indeed, geography broadly defined here to include climate, topography, flora, fauna, and microbiology has influenced history, technology, economics, what is farmed and eaten, our social institutions, perhaps even the boy-to-girl birth ratio, and, yes, our ways of thinking.

Before the advent of transoceanic shipping, ideas flowed over the Silk Road but not across the Sahara or the Isthmus of Panama. Explanation: The impact of specific events in history can be seen reflected in technology, social institutions, cultural values, and even consumer behavior.

The post-War baby boom still affects consumption patterns around the world. This is an example that shows how. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Category: Advertising. Answer: FALSE Explanation: In a balance-of-payments statement, the current account is a record of all merchandise exports, imports, and service plus unilateral transfers of funds. Answer: TRUE Explanation: The reserves account is a record of exports and imports of gold, increases or decreases in foreign exchange, and increases or decreases in liabilities to foreign central banks.

Answer: TRUE Explanation: Protectionism occurs when nations utilize legal barriers, exchange barriers, and psychological barriers to restrain the entry of unwanted goods.

Answer: TRUE Explanation: In general, economists recognize arguments regarding protection of an infant industry, national defense, and the industrialization of underdeveloped countries as valid. Answer: TRUE Explanation: Tariffs can be arbitrary, discriminatory, and require constant administration and supervision. Answer: TRUE Explanation: The fundamental difference between quotas and import licenses as a means of controlling imports is the greater flexibility of import licenses over quotas.

Answer: TRUE Explanation: A voluntary export restraint VER is called voluntary because the exporting country sets the limits; however, it is generally imposed under the threat of stiffer quotas and tariffs being set by the importing country if a VER is not established. Answer: TRUE Explanation: Blockage is accomplished by refusing to allow an importer to exchange its national currency for the currency of the seller.

Answer: FALSE Explanation: Importers who want to buy a foreign good must apply for an exchange permit, that is, permission to exchange an amount of local currency for foreign currency.

Answer: TRUE Explanation: An exchange permit issued by a government can stipulate an unfavorable rate of exchange depending on the desires of the government. Answer: FALSE Explanation: The Omnibus Trade and Competitiveness Act of is many faceted, focusing on assisting businesses to be more competitive in world markets as well as on correcting perceived injustice in trade practices.

Answer: TRUE Explanation: The act has resulted in a much more flexible process for obtaining export licenses, in fewer products on the export control list and in greater access to information. These efforts were primarily aimed at A halting the growth of Nazi Germany. B dampening the spread of communism. C dampening the spread of capitalism. D building a stronger defense force. Answer: B Explanation: After World War II, as a means to dampen the spread of communism, the United States set out to infuse the ideal of capitalism throughout as much of the world as possible.

As a result, most of the noncommunist economies in the world A stagnated. B grew significantly. C failed. D quickly matched the U. Principles of Marketing 15th Edition , Author: Philip Study Principles of Marketing 15th Edition discussion and chapter questions and find Principles of Marketing 15th Edition study guide questions and answers. File Name: international marketing philip cateora 17th edition pdf free download.

Description Consumer spending rose despite the layoffs at United Airlines and Boeing and the tough job market The housing bubble burst during the end of and the American consumer stopped buying causing a 12 percent drop, the deepest decline in world trade in 50 years! Feminist books for middle schoolers. Erik erikson book childhood and society. Shut up and work childrens book. Childrens books on grief and death.

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Program Details. The Scope and Challenge of International Marketing 2. History and Geography: The Foundations of Culture 4. Cultural Dynamics in Assessing Global Markets 5. Culture, Management Style, and Business Systems 6. Developing a Global Vision through Marketing Research 9.

Economic Development and the Americas Europe, Africa, and the Middle East Global Marketing Management: Planning and Organization Products and Services for Consumers Products and Services for Businesses International Marketing Channels Integrated Marketing Communications and International Advertising Personal Selling and Sales Management Mary Gilly Mary C.

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